Human Touch Still Important

Despite convenience products like digital mortgages growing in popularity, homebuyers still appreciate human interaction. With an important and potentially complicated investment like buying a house, Googling and reading FAQs only goes so far before eventually having to contact someone anyway. Check out this article from MReport for other reasons why borrowers still value working with a real person:

New Tax Law: What Does It Mean For Real Estate?

It’s not often that a new year brings major changes to how we’re taxed. Now that the President has signed the tax bill into law, it’s predicted to have a significant impact on the economy and thusly the real estate market.

One school of thought is that more money in Americans’ pockets means that they may accelerate their plans to buy a home. More buyers with more disposable income paired with low housing inventory might drive home prices even higher.

On the other hand, some real estate professionals think that the new tax law could dissuade buyers because the cap on mortgage interest deduction has been lowered from $1 million to $750,000. Additionally, the standard deduction has been nearly doubled, making the mortgage interest deduction less attractive.

Time will tell to see what actually happens to the real estate market.

For more information on the new tax reform bill, take a look at this article from the Journal of Accountancy.

Our Industry Explained

Nobody knows what we do as title professionals. It’s important to explain in networking settings and it’s necessary for transparency. Plus, it’s fun to talk about since we’re not a bland and typical segment of the insurance industry!

The American Land Title Association has provided a short and straight to the point PDF in “question and answer” format that helps us explain our industry for networking events and at the closing table here: Our Industry Explained

AmeriTitle has provided this information for the purpose of familiarizing our clients with our industry. All publications of the American Land Title Association are copyrighted and are reference herein by specific permission from the American Land Title Association (ALTA).

10 Steps To Buy Your Home With Confidence

There’s a lot of pressure put on you when buying a home, especially when you find out everything that the real estate purchase process involves. The good news is buying a home doesn’t have to be so intense.

Here are 10 steps from ALTA (American Land Title Association) that can help you buy a home with confidence:

  1. Determine your budget and select your real estate agent
  2. Select your lender
  3. Find your home
  4. Secure your offer
  5. Select your title insurance company and closing agent
  6. Get title insurance
  7. Review closing documents
  8. Sign closing documents and transfer funds
  9. Buy with confidence
  10. Receive your owner’s title insurance policy

For more information, get in touch with your local Alliance representative or visit

Where home and heart meet

Buying a home is one of the largest investments a customer makes in their lifetime. You’re who they’ll count on to help them make the best choices in protecting that investment.

With years of proven industry experience, Alliance Title’s resources help you guide your customers through the benefits of owner’s title insurance with confidence.

Visit to access the following ALTA HOP resources and more:

Additional information and resources are available at

Excited about buying or selling a home?

Criminals are using wire fraud to take advantage of home buyers and sellers that may have their guards down. The American Land Title Association has created this YouTube video outlining how you can protect your money and what you should do if you’ve been targeted:

Considering a Vacation Rental Property Investment?

Vacation rental apps such as Airbnb and VRBO are extremely popular nowadays if you’re looking for some extra income. Some people have even purchased properties as an investment for the sole purpose of renting them out using short term rental apps. Every situation is different and this article from Forbes gives a little more insight to deciding if it’s the right move for you:

Do you consider yourself a brand?

So many of the world’s largest companies started small and became successful because of smart branding. Check out this article from Bplans to see why it’s important to build a brand for your business and how it can help you become more successful:

Easier Mortgage Qualifications

It used to be more difficult to qualify for a mortgage, but that will change starting this month. According to this article from CNBC, there are two major lending changes that could help millions of people qualify for a mortgage that previously couldn’t:

Closing Cost Phishing Schemes

Phishing schemes – you’ve probably heard of them, but did you know they can happen during mortgage closings and other real estate transactions? Check out this article from HousingWire to learn more about how phishing can happen and how to avoid it.