Tip of the Week: It’s All in the Title

Being a real estate agent means you’re juggling many different talents – a few of them you might recognize: staying on top of emails and phone calls, being a great seller, and maybe the most intimating one, a convincing writer.

While those are only just a few of the many things a real estate agent does, writing real estate listing descriptions can – at times – be the most frustrating. How do you persuade potential homebuyers to click on your listing when it’s crowded among many others that look the same?

It’s important that your listings catch a home-shopper’s attention. Here are some fool-proof tips to help set your descriptions apart from the crowd:

Headline / Title

Future homebuyers are scrolling through endless amounts of listings and titles – you want your headline to pop out from the page and grab their attention.

Keep it short and sweet; five to seven words can be a good goal to keep in mind. Using descriptive and emotional words will resonate with the buyer, and hopefully, evoke some sort of response. Some of the better real estate keywords will fall under aesthetics – exposed brick, frameless shower, subway tile – are all good examples.

Topic Sentence

Don’t dance around what you’re trying to get at here – get straight to the point. A reader will ask, why am I reading this? Why should I continue reading this?

Tell them why they’ll love the house to draw them in. Something like: “This cozy bungalow nestled in the foothills will give you seclusion and peace after your long work day” can evoke both an emotional pull and get them to reading.

Highlight Features

This is where you’ll want to highlight the home’s primary features. Primary features include: number of bedrooms and bathrooms, square footage, lot size, location, recent renovations, and unique characteristics.

Give these features captivating descriptions to have the buyer envision their home memories being built there. Don’t be afraid to use a thesaurus!

Call to Action

At the end of your listing, you’ll want to include an urgent call to action to get the homebuyer to make a move. Give them direction on whom to get in touch with!

Listing descriptions are important – don’t let yours get bogged down with other boring ones.

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Employee Spotlight – Kellie Noesen

Kellie Noesen has been in the title and escrow industry since 1996 and is currently an Escrow Officer for Alliance’s Pocatello branch! Kellie has become an invaluable member to the team and company.

Of the Alliance Core Values, “Service” and “Teamwork” are Kellie’s top picks. She explains, “It’s a personal goal of mine to provide great service. I love the feeling of helping people, whether it’s internal or external service. We also have a great team in Pocatello, and I could not be as customer service oriented without each and every one of them. I feel that they are my friends instead of co-workers. We all have a common goal of working together and figuring out obstacles to make our customers feel confident that they are important to us.”

Kellie enjoys learning something new every day, even after 22 years of service. Making sure that her customers have a smooth experience while closing is Kellie’s top priority – but she’s not afraid to have a little fun either; Kellie not only coordinates transactions for her clients, but she finds it fun to say that she’s a party coordinator, too!

When asked whom she admires, Kellie looks to her sister, Mandy. Kellie explains, “Mandy is a military wife who is raising three boys while her husband serves in the Airforce for the past 30 years. She has been so strong in her trials and has always managed to come out on top.”

Outside of work, Kellie loves to spend time with her “4 year old sassy-frassy daughter, Olivia,” and her husband, Jim. She also finds time to travel with her best friend, golf, and play softball.

Kellie’s favorite quote, “To succeed in life, you need three things: a wishbone, a backbone, and a funny bone,” is something she tries to live by. Kellie further illustrates, “you have to have dreams, stand up for yourself, and not take things too seriously.”

Now that you’ve gotten to know Kellie a little more, write her on your next transaction! She looks forward to helping make your next transaction a wonderful and positive success.


Kellie Noesen – Escrow Officer at Alliance’s Pocatello Branch
2350 Via Caporatti
Pocatello, ID, 83201

95% of our Customers Rated Alliance Title’s Customer Service as Good or Excellent!

Did you know…

95% of our customers rated Alliance Title’s customer service as good or excellent!

When asked what factor is most important when recommending a title and escrow company, 85% of customers believe “timeliness and accuracy of title reports” rank above the rest when deciding which company to close with.

Here’s what our customers are saying…

“I had questions weeks before closing. Brandy helped me out before, during, and I even had something I thought of after. Truly exceptional service in terms of professionalism, courtesy, and extremely quick reply times” – Dan & Amber M.

“Very professional and prompt” – Wayne & Sharon D.

“Paperwork was prepared and others were edited if not correct! It was comforting to feel we could relax and trust all would be okay! Awesome service, thank you!” – Verna N.

“Everything went smoothly. No hassles, and we would recommend to anyone” – Mark & Monique C.


*Based on customer satisfaction survey responses

To Avoid or Not Avoid Escrow Impound Accounts?

Let’s get one thing straight: those extra shipping fees that are accumulated after adding up your shopping cart can make any grown adult question their decision to purchase.

But should homebuyers debate avoiding escrow impound accounts to potentially save money on monthly and upfront fees?

United Wholesale Mortgage is releasing a new program that will allow loan applicants to decline escrow accounts when finalizing their home mortgages. This move seems to be raising a lot of eyebrows and prompting many questions.

While it does seem attractive to not add on further costs upfront or on a monthly basis, it does open the door for possible financial issues – specifically for borrowers who are just looking for cost savings on their mortgage and not the actual big picture. Escrow impounds allow you to feel secure and confident with your financial responsibilities in paying your taxes and insurance – yes, those extra shipping fees aren’t the most fun, but it might just allow you to have peace of mind in enjoying your new home.

Smart Home Harassment

Smart home harassment or abuse is something you might not hear of often. Alarmingly, those devices you install in your home to make your life easier can be turned against you. Have a look at this article from Engadget for the pros and cons of having a smart home and what to do to prevent smart home harassment:




Homeownership – Single Women Take the Key(s)

This past February, Taylor Swift spent $50 million on a single NYC block. She saw the potential in owning her own home (or street) and took the plunge. Granted, she doesn’t represent the average female homeowner, but she does embody a new trend in the real estate market.

Taylor Swift isn’t the first unmarried woman to purchase a home; let’s face it – marriage in America has drastically transformed from the time of Gen Xers and Baby Boomers. According to demographic researcher, Ben Gurrentz from the U.S. Census Bureau, “The average age for a first marriage is getting later and later. For women, it’s around 27, and for men it’s around 29.”

Changes in the Housing Market

Recently, it seems as though women are on the rise in homeownership. According to the National Association of Realtors, married homeowners are on a steady three year decline while single female homeowners have been increasing each year. 18% of the homeowners in 2017 were single females – the single men? 7% of homeowners.

So What?

Well, for starters this means that single women are probably going to be some of the top real estate clients – and these independent gals have preferences for purchasing their first home.

What Single Ladies Look For

One of the top components women homeowners search for when purchasing is the location. They are desiring security and comfort in terms of proximity to family and friends – not to mention the quick access to local amenities.

These independent ladies are willing to bend their wish list when it comes to the neighborhood. If a good location means compromising the size and price of the home, they’re more likely to go for it.

Running the Real Estate World

Numerous factors play a role in the rise of single women households, but one thing is certain: they don’t seem to be slowing down.

While we all can’t be Taylor Swifts of the housing market, it’s inspiring to see women taking the lead in the real estate world.

7 Reasons Why Every Homebuyer Needs Owner’s Title Insurance

Buying a home is like a rollercoaster; emotional, exciting and intimidating. For a confidence boost, make sure you get an owner’s title insurance policy — here’s why:

Protects your largest investment. A home is probably the single largest investment you will make in your life. You insure everything else that’s valuable to you – your life, car, health, pets, etc., so why not your largest investment? For a one-time fee, owner’s title insurance protects your property rights for as long as you own your home.

Reduces your risk. If you’re buying a home, there are many hidden issues that may pop up only after you purchase your home. Getting an owner’s title insurance policy is the best way to protect yourself from unforeseen title discrepancies. Don’t think it will happen to you? Think again.

Title claims can include:

  • outstanding mortgages and judgements, or a lien against the property because the seller has not paid his taxes
  • pending legal action against the property that could affect you
  • an unknown heir of a previous owner who is claiming ownership of the property

You can’t beat the value. Owner’s title insurance is a one-time fee that’s very low relative to the value it provides. It typically costs around 0.5% of the home’s purchase price.

Covers your heirs. As long as you or your heirs own your home, owner’s title insurance protects your property rights.

Nothing compares. Homeowners insurance and warranties protect only the structure and belongings of your home. Getting owner’s title insurance ensures your property rights are protected.

8 in 10 homebuyers agree. Each year, more than 80% of America’s homebuyers choose to get owner’s title insurance.

Peace of mind. If you’re buying a home, owner’s title insurance lets you rest assured, knowing that you’re protected from inheriting possible debts or legal problems, once you’ve closed on your new home.

To learn more about owner’s title insurance, visit our ALTA HOP Resources on our blog or contact your local Alliance Title representative.

All publications of the American Land Title Association are copyrighted and are reference herein by specific permission from the American Land Title Association (ALTA). http://www.alta.org/


#alliancetitle #alta #homebuyeroutreachprogram #hop #buyers #title #escrow

Why 20% of Homebuyers May Not Sleep Tonight

Every year about 20% of homebuyers fail to protect themselves by not getting owner’s title insurance. This leaves them exposed to serious financial risk – causing endless worry and regret.

If you’re thinking of buying a home, here’s what you need to know to protect yourself and your property rights, so you can rest assured once you’ve purchased your home:

Looking for Potential Threats

During the home-closing process, your title professional will help transition the home from the seller to you, the homebuyer, by examining public records. Generally, if a problem is discovered, the title professional works to resolve them before you purchase the home.

However, even after a title search is performed and you purchase your home, problems could arise that threaten your ownership rights. Examples include:

  • Undiscovered tax liens
  • Forged signatures in the chain of title
  • Recording errors
  • Undisclosed easements
  • Title claims by missing heirs* or ex-spouses

Getting owner’s title insurance protects your property rights from threats like these. Here’s a real-life example of how it works:

True Story

A family in Missouri unknowingly purchased their home from a seller who had taken out a separate $419,000 loan on the property. But this fact was not discovered during the closing process, and the family’s lender paid the seller directly instead of paying off the existing loan.

Soon, the family faced foreclosure because someone else had claim against their title. Fortunately, the family had owner’s title insurance. So the title company paid the debt and the family kept their home – and peace of mind.

This story has a positive ending, but without owner’s title insurance, the family could have faced serious costs, and even eviction.

Support and Free Information

To buy your home with confidence, you need to work with a trusted title professional. Alliance Title has experts who will help you throughout the home closing process. They will also advise you on how to protect your property rights and avoid costly problems by getting owner’s title insurance. For more information, contact your local Alliance Title representative.

*Actual coverages may vary by state, company or locality. For exact terms, conditions, exclusions, and limitations, contact your local Alliance Title branch.

All publications of the American Land Title Association are copyrighted and are reference herein by specific permission from the American Land Title Association (ALTA). http://www.alta.org/

ALTA Core Values

Similar to the Alliance Core Values, the American Land Title Association (ALTA) has Core Values that describe how they operate in order to set an example for the industry. ALTA’s Core Values outline the duties they have to customers and partner organizations to conduct business in a consistent and ethical manner. Here at Alliance, we share many of the same ideals and build on them so we can deliver an equally stellar experience to our customers and communities.

Check out ALTA’s Core Values and how they were developed:


#alliance #ALTA #corevalues #community #title #titleinsurance

Avoiding Wire Fraud

If there’s money involved, criminals usually want to steal it. Since real estate transactions have high dollar amounts going around they become huge targets. Check out this video from the American Land Title Association on how to protect your money and advice on if you’ve been targeted:

#alliancetitle #alta #hop #wirefraud #realestate #security