Your real estate agent brand shouldn’t solely fall on
Facebook’s, Instagram’s, or Pinterest’s shoulders!
With 500 million members and counting, LinkedIn is a prominent social media space to share what your brand is and what you have to offer. LinkedIn is a professional space – this means your audience is expecting professional and educational tips and postings. You don’t need to worry about staying “in the loop” with any lingo that might be present on Facebook or Instagram.
LinkedIn is your virtual resume; it is a great place to show
off your achievements and accomplishments – potential clients can get a great
sense of the path you’ve been on in regards to selling real estate.
So, what are some of the ways you can upgrade your LinkedIn
Your headline should include keywords that include your
profession. This way you are easily searchable and clients know what you
Another additional tip with keywords – your customized URL. If you go to the right side of your profile page, you can click “Edit Public Profile and URL.” From there, you can personalize your URL to stand out above the rest. Consider having it tie in with your profession, i.e., “JaneDoeRealEstateAgent.”
Like a resume, LinkedIn allows you to write down some of the
skills you believe you have and should show to potential clients. Think –
“staging perfectionist” or “works with first-time homebuyers” as some of the
skills you’d like to highlight. After you’ve created a few, LinkedIn will
notify your connections to endorse you for your skills.
As a real estate agent, you know recommendations are
everything! LinkedIn makes it easy for you to reach out to past clients:
- Click the “Me” icon at the top of your LinkedIn
- Select “View Profile”
- Scroll down to the “Recommendations” section and
click “Ask to be recommended.”
From there, you can write in the connection (in this case, a
past client) that you would like to have write a recommendation for you! In
theory, it would be best to ask this past client in person if they’d be willing
to write a review for you instead of surprising them with a notification later.
It’s important that you engage through your LinkedIn
profile. Interact with content posted by your connections, or any updates
posted about them.
LinkedIn is more than a social media site – it’s your online
resume! And it’s a great way to showcase you and your abilities as a real