Guiding Your Growth

Educating clients allows you to build trust and earn their confidence. Simplifying the complexities that may arise during a transaction will show you’re on their side.

Making things easier for clients helps create a great experience. That interaction can then translate to great reviews and word of mouth advertising, helping grow your business.

Client Resource Guide:
You are the trusted advisor to your clients and with that in mind, this brief guide was made for you. Peruse the pages to be up-to-speed on title, escrow, tax prorations and more.
Buyer & Seller Guide:
Most of your clients don’t buy and sell homes every day. Share this handy booklet on our website to help your clients understand the closing process.

Visit www.alliancetitle.com or request a copy of these great resources from your local Alliance Title office.

Planning & Prospecting for the New Year

STAY ORGANIZED

Keeping your business organized is critical to your success. Maintain a calendar with daily, weekly and monthly tasks. Labeling physical and digital folders helps save time because you know where you can easily find documents, lists and other important files. Some folder name ideas are: Admin, Buyers, Sellers, Clients/Lists, Marketing, Transactions.

SET GOALS & TRACK

Be specific, realistic and include either a number or percentage when setting goals. Being able to track how close you are to achieving your goal helps motivate and even finding more creative ways to reach it.

UTILIZE DIGITAL MARKETING – SOCIAL MEDIA, ADVERTISING, WEBSITE/BLOG

Generating new leads is crucial if you want your business to grow. Becoming visible, open and standing out by branding yourself is important to remain competitive. Create a mobile-friendly website that speaks to your personality, professionalism and expertise. Leveraging social media platforms to can help brand yourself further and digital ads can be targeted, measurable, actionable and affordable.

GROW NETWORK

Get involved in the community that you want leads from by participating in worthwhile causes and projects. Not only are you helping make the world a better place, but it gets your name out there and you never know who
you’ll meet.

EDUCATE

You have expertise and knowledge that most home buyers and sellers don’t. Hosting and teaching real estate information sessions, even with a lender, in your community can increase your prospects. It also allows you to build and reinforce your brand.

FOLLOW UP

The initial timing may not have been right for a certain lead, so following up with something small like a thank you card or calling is important and can be worth your while.

Team up with your local Alliance Title representative to see how else we can help
you plan for success in the new year.

We’re truly Thankful for your trust and confidence in us.

Before carving the turkey and gathering around the table to say why we’re thankful, we’d like to take a moment to extend our warmest thanks to the amazing communities we’re so grateful to be a part of. We truly appreciate your trust in us and partnership throughout the year.

The Alliance Title family wishes you a safe and happy Thanksgiving.

If you need help closing your next transaction connect with your local Alliance Title representative!

Our Community Matters

Like you, we take an active part in the community and truly believe in giving back. By participating in local events that benefit partner organizations, we value helping the communities that support us.

During the month of October we host our ‘Closing The Hunger Gap’ food drive initiative. We partner with local food banks and collect nonperishable food and monetary donations to help end hunger in the communities we serve.

This year for our 6th annual ‘Closing The Hunger Gap’ campaign our companywide goal is to collect 25,000 pounds of food.

Stop by any Alliance Title locations to donate nonperishable food items or make a monetary donation and help us end hunger! While you’re in, check out food art installations designed by that local office, what we call Canstructures, and vote on your favorite one!

THANK YOU FOR YOUR CONTINUED SUPPORT AS WE WORK TOGETHER TO CLOSE THE HUNGER GAP!

For more information on Closing The Hunger Gap, visit:
https://www.alliancetitle.com/closing-the-hunger-gap

To vote for your favorite Canstructure, visit our Facebook page:
https://www.facebook.com/pg/myalliancetitle

Communicate + Connect

Millennial homebuyers and sellers are constantly connected and communicating through the latest technology. For many of them, buying or selling a home is a first and can be scary, so communicating with them on a level they’re comfortable with can help build trust and calm those fears.

Be an Expert
Millennials value people who know what they’re talking about. They expect you to guide them through the process with your expert market knowledge. Setting expectations early builds trust and makes your clients feel comfortable.

Branding
Create a solid branding strategy. With so many different options to choose from and not much knowledge about the process, clients are highly likely to pick the brand that they’re familiar with and sets itself apart from the competition. Utilize social media to grow your brand and connect with leads.

Digital Documents
Make things easy and convenient for your clients by offering digital versions of documents. Allowing them to fill documents and forms out online saves time, paper, ink and reduces the chances for errors.

Follow Up
Be available, be proactive and be quick. Millennials are used to instant gratification and aren’t so much into phone calls as they are texting. Follow up through either text messaging or email to communicate quickly and to let them know you’re there for them.

Connect with your local Alliance Title representative to see how we make communication convenient for your clients!

Your Convenience Matters

Take your pick! Alliance Title’s 25 locations throughout Idaho, Montana and Washington help make the closing process easy and accessible. Each office is staffed with friendly and proven industry professionals that are ready to provide you with a customized experience.

We go the extra mile with you!

  • A local office that’s convenient for both you and your customers to make closings a breeze.
  • Experienced employees that values your time and are familiar with your community
  • Complete range of residential and commercial real estate title, escrow and information services designed to help you succeed
  • Centralized services provide a consistent, single source solution for your title, escrow, default/foreclosure and reconveyance needs

With a convenient Alliance Title & Escrow branch close by, you’re never too far from a friendly face.

Stop by any of our offices or contact your local Alliance Title representative to see how we make your real estate transactions convenient!

Reviews Matter

Consumers read reviews prior to selecting a service provider. The more ‘stars’ or positive reviews a REALTOR® has, the more confident the consumer is with their selection. The best way to get reviews is to ask, but what sites do you utilize? Here are a few sites we suggest:

Google is the #1 search engine in the United States. For your business to be found on Google and to be able to accept reviews, you need to set up a verified Google Plus business profile.

Yelp connects with Apple’s iOS maps and business directory. It is also the #1 site dedicated to customer reviews. Complete your Yelp profile and ask for reviews from active Yelp users.

Facebook is a place for agents to engage with prospective customers. It remains the largest social networking site with over a billion members worldwide. Asking satisfied customers to post a review on your Facebook page can be a powerful marketing tool.

Zillow has over 70 million visitors each month interested in real estate. Many still need to select a REALTOR®. Complete your Zillow profile and follow Zillow’s simple process to request reviews.

Trulia provides a one-stop solution for local residential real estate information and provides a platform for agents to build their online presence. A Trulia agent profile is needed prior to requesting customer reviews.

LinkedIn is the largest professional platform in the United States. Your customers have most likely read your profile. Asking for recommendations on LinkedIn is a great addition to your online resume.

We want you to get outstanding reviews. Count on Alliance Title to provide an exceptional customer experience for your customers.

Contact one of our friendly professionals at a location near you.

 

Sources: Inman: How to effortlessly use online reviews to grow your real estate business; NATIONAL ASSOCIATION of REALTORS®: 9 Ways to Get Glowing Online Reviews; Forbes: How to Get Online Reviews For Your Business; Zillow Premier Agent: Agent Scripts: Asking Clients for Reviews; Yelp: Why Yelp?; Inman: 7 Facebook Mistakes Real Estate Agents Should Never Make; Zillow: Agent Reviews and Ratings FAQs; Trulia: How to Boost Your Online Reputation with Sale Successes on Trulia

Your Confidence Matters

Owner’s title insurance is one item that is often misunderstood by homebuyers at closing. Alliance Title has the resources you need to educate your clients about its value early in the home buying process.

Informative flyers are available here on our blog in English or Spanish:

  • Homebuyers Guide
  • 7 Reasons Why Every Homebuyer Needs Owner’s Title Insurance
  • What Every Realtor Should Know About Owner’s Title Insurance
  • Eight Steps to Buying Your Home with Confidence
  • Homebuyer Generations
  • Homebuyer Force Field
  • Homebuyer Blueprint

Do you need additional information or resources? Visit homeclosing101.org or contact one of our friendly professionals at a location near you.

When you’re ready to talk title insurance with your clients, rely on your trusted title experts at Alliance Title.

Source: American Land Title Association (ALTA) Homebuyer Outreach Program (HOP)

It’s About Your Convenience

Your time is valuable. Searching high and low for the quality resources and services you need is a time-consuming process. One of the ways Alliance Title helps make running your business more convenient is by giving you an easy to use marketing solution.

Make your business and listings stand out with our Marketing Resource Center*:

  • Create professional marketing materials with premade templates, a graphic design tool, or upload your own designs
  • Import listing data from the local MLS or from tax records**
  • Design PermaFlyers™, brochures, door hangers, greeting cards, custom flyers and postcards for print
  • Develop WebFlyers™ that can be shared electronically via your blog, social media, email, or on Craigslist
  • Connect with your sphere weekly, monthly, or seasonally with local upcoming event reminder postcards**

Contact your Alliance Title representative to get access to the handy marketing tools that can set your brand apart from the competition!

*Alliance Advantage website login required.  **Where available.
Note: Customer pays directly for all fees associated with using the Marketing Resource Center.

Do You Need a New Prospecting Strategy?

In today’s market conditions, low inventory and lukewarm buyer confidence can make lead generation a challenge. Alliance Title’s prospecting tools can help you pinpoint prospective clients.

Seller prospecting ideas:

  • Solicit listings by searching for properties in the most needed inventory areas
  • Target neighborhoods, subdivisions or custom search areas
  • Request radius searches for just listed, just sold, or open house invites
  • Consider length of ownership and/or square footage searches for potential move-up or downsizing sellers
  • Identify niche properties such as vintage, high end, or waterfront homes and farms

Buyer prospecting ideas:

  • Seek out renters by searching for absentee owners
  • Prospect for 55+ communities, first-time homebuyers, etc.
  • Look for zoning, land use and acreage for agricultural land
  • Find property for a prospective buyer and inquire if the property owner wants to sell

Contact your local Alliance Title representative to learn how prospecting tools can help you grow your business.

Note: Charges apply for prospecting and farming lists pursuant to regulations. Visit with your local branch for details.