In 2019, membership in the National Association of Realtors (NAR) reached an all-time high of 1.4 million. So – how do you set yourself apart?
To be a successful agent, you have to think about what your
clients are looking for. While going the extra mile to impress a client never
hurts, a potential homebuyer or seller is ultimately looking for a few key
elements in an agent.
Your buyer or seller has probably done prior research of the
market before finding you, but that doesn’t mean they ultimately know every
little aspect of what’s taking place, especially with targeted neighborhoods.
Before parting ways with a potential client, compile
materials that you can send home with them to review for themselves. That way,
they don’t feel pressure, and they have more education of the process under
Alliance Title has a few marketing materials you can use – our Client Resource Guide, our Buyer-Seller Guide, and our Buyer Checklist all provide great information that your client can use to better understand the process of a real estate transaction. Key words, calendars, and calculating closing fees are all included.
Usually, a buyer and seller already has an idea in mind in
how they want their transaction to take place. They have a price point, they
have a checklist of the size, location, and added features they’d like, and
they know their time tables. While sometimes a client’s needs can’t always be
met (especially if their checklist is unrealistic in the current market), it’s
important that you stick close with their desires.
Before you’ve been officially hired as an agent, a buyer or
seller might be curious as to how you can steer them in the direction they’d
like to take. Know whether to pursue or leave a lead – and how to not bother a
potential client. Remember, everyone is busy with work and life in general!
Sending an email or a text is completely acceptable (if they’ve agreed to
giving you contact information), but be respectful with time frames.
Once you have been officially hired, don’t leave your client
in the dark. Keep them updated with the process (has their offer been reviewed?
Has a home they’ve been keeping an eye on just popped up on the market? Did the
appraisal come in?) and let them know they can come to you with any questions
Overall, being an agent that is knowledgeable, patient,
understanding, and approachable is essentially what any buyer or seller wants.
Set yourself apart from the 1.4 million today!
Check out Alliance Title’s Blog for more real estate tips and guides.