We get it – socializing can be scary! But when it comes to generating referrals, networking is key.
So give yourself a pep talk, get out from behind your desk, and get to prospecting! Here are some quick tips to help you stay focused, and hopefully, a little more confident.
Don’t Get Straight to Business
It’s important that potential clients or business partners don’t feel like you’re talking to them just because you need their business. When you’re out, make sure you are actually having real conversations with people! If there is something you can bond over, then you have the potential to make a genuine connection – people are more inclined to give business if they like you – so don’t immediately hand over your business card.
Change Your View of Success
The idea of networking can seem intimidating, especially when you picture a successful night as one where you’ve left with a million referrals in your back pocket. This isn’t the case! Change your point of view of what a victorious night really means – i.e., one or two people that you were truly making a connection with. If you set yourself up with unrealistic expectations, you won’t feel confident when stepping into the room.
You Can Network Anywhere
Don’t wait for that marketing or business event to start networking (although, those don’t hurt either!). Think about joining a local club that interests you, or volunteering for a local charity. People will get to know who you are first, then if they need help with real estate in the future – they know exactly who to call!
Yes, networking isn’t all fast paced – instead, like these tips, it’s all about nurturing and keeping contacts. People are more likely to hire and work with someone they know and trust – so think about making friends instead of just landing clients!
If you’re looking for more real estate tips and tricks, head on over to Alliance Title’s Blog.