Hello, Alexa – it’s me, a prospective buyer.
It looks like brokerages are testing out the Amazon Alexa and Google Assistants of the world in the real estate market.
A Real Estate brokerage in Atlanta, Engel & Völkers, started implementing Amazon Alexa throughout a model condo unit for clients to use when touring the space. The idea is that they can ask Alexa questions to learn more about the home and neighborhood features.
The brokerage printed out and framed questions around the home with prompts of what to ask Alexa during your tour. For example, visitors can ask: “Alexa, tell me about the kitchen.”
Christa Huffstickler, Founder and CEO of Engel & Völkers Atlanta, explains, “What we are employing is reflective of a greater trend towards a larger tech presence in the home. We aim to modify our sales approach to apply to the generations and audiences we are trying to appeal to, and the Alexa-enabled model home is representative of their new tech-focused approach to life.”
If you’re a real estate agent, would you use Alexa or Google Assistant to help with your open house? Seems like these folks are!
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