Presentation matters; and when it comes to home listings, appearance matters even more.
With some buyers making offers without even setting foot in the home, it’s important that photos correctly highlight the features of the space.
Listing pictures are the first thing buyers see online – these images could potentially make or break a sale. So what photos are the best to list?
Professional photos will enhance your listings – these photographers will know how to angle photos, fix the color tones, and really enhance the feel of the home.
Homes professionally photographed with a high-performance Digital Single-Lens Reflex (DSLR) camera sell quicker and for thousands of dollars more than homes shot with an amateur camera – for example, homes listed between $200,000 and $1 million sold for $3,400 to $11,200 more than their list prices when professionally photographed.
Redfin’s national photography manager, Drew Larrigan, explains: “The number one thing people get wrong with listing photography is having the mindset that anyone can do it and deliver a beautiful photo. There is a lot of behind-the-scenes work you don’t see, capturing layers of High Dynamic Range (HDR) images to create one beautiful shot.”