As many of you probably already know, advertisements for your brand on social media platforms are incredibly important. Because, let’s remember: millennials (the biggest group purchasing homes at the moment) are spending an average of 5 hours per day on their smartphones.
That’s a lot of opportunity for you to show up somewhere on their newsfeed.
And what better way to announce your presence than through going live? Use Facebook and Instagram as a tool to showcase and strut your stuff as a real estate agent.
Let’s get started with some quick tips:
Set a Plan
Having a consistent pattern with your postings will go a long way. You don’t want to share a video or an article, and then disappear for a few weeks!
Devise a plan for what you post and share. Maybe one video can be a discussion on your thoughts involving the current state of the market? Or the new restaurant that popped into the neighborhood? Sharing your location for an open house you have coming up? The possibilities are endless!
Let’s face it: people want to be entertained, and you only have a few minutes to keep them watching. The average viewer will only engage with a YouTube video that is two minutes or less – so you have to be short, sweet, and to the point.
But if you’re going to post live to Facebook, their algorithm works better for videos lasting anywhere from 10-15minutes. With live video, you need to be entertaining upfront to keep them watching until the end.
If you can keep your video to 2-5 minutes, then all the power to you! But don’t be afraid to share a little more of the love. Be genuine and show your excitement for whatever you’re introducing in your video. Run through the key points you’d like to discuss in your live video a couple of times before turning that live button on. People will see if you’re feeling nervous– so be you and be friendly!
Don’t Just Entertain
Yes, social media is all about grabbing people’s attention. But can’t education be a part of that?
As a real estate agent, you’ll want to show off more than just knowing how to put together an open house. Make sure you’re offering something to the client that they feel as though they couldn’t get anywhere else! Give quick tidbits of information to your audience that they can use in the future.
And hey – they might just reach out to you based on the information you shared!