Words – keywords – are pivotal. In order to show up in Google searches, you need to be using prominent keywords in your industry to stick out above the rest.
That’s where SEO strategy comes in. Search Engine Optimization is all about matching your keywords to the audience you want – in your case, real estate. And with 70% of customers preferring getting to know a company by the articles rather than advertising, it’s critical that you implement SEO into your social media and blog postings.
Here are a couple quick tips on SEO planning for your personal real estate brand:
Keywords are essentially the terms you want to show up in searches. Before sitting down and typing out your post, think about who you want to reach. Write down a list of keywords you want to rank and show up for on Google search pages.
Where you put your keyword is another very important step. For the page you’re trying to rank for (a blog post, perhaps), you’ll want to place the keyword in five areas. Below, they’re combined with the example keyword, “Boise Condos.”
- The URL: https://www.yourwebsitenamehere.com/boise-condos
- Page Title: The Top Boise Condos to Hit the Real Estate Market
- Within the copy of the article: Usually with SEO, you’ll want to have the keyword sprinkled in 1-2% throughout the article. So if you have a 500 word blog post, you’ll want to write the keyword around 5 times.
- When saving your images: boise_condos.jpg.
- Image Alt Tag: usually on whatever platform you’re using to post, it’ll allow you type a description in a keyword box.
Before, Google would only consider ranking pages that had the exact keyword used in it. Now, Google will use synonyms as the same keyword – for example, “suburb” and “neighborhood.” It’s important to use a variation of the keyword, as it not only helps you and your ranking, but it helps your article sound less robotic.
When it comes down to it, SEO is a long-term game. You won’t see a dramatic change overnight. But, with consistency, and interaction between other blog posts and social media posts (commenting is another great key to link back to your brand!), you’ll be one of Google’s best friends.