Tip of the Week: Real Estate Agent Bios

Let’s face it, there are a ton of real estate agents out there – all offering the same idea: there to help sell or buy houses for their clients.

But when a potential client is looking for an agent to work with, they’re looking for someone that specializes in what they are looking for. So, how can you stand out from the crowd?

Your bio can be a great way to separate yourself from the Plain Janes in the real estate world – your bio in your LinkedIn, Facebook, Instagram, or blog profile can really make a big impact to the audience you’re trying to reach.

Here are some quick tips to upgrade your bio game:

Your Beginning

Think about how you became a real estate agent – what brought you to this industry? How long have you been helping clients? What are some of the goals you’ve accomplished?

Plan of Action

You should be telling your clients why you’re a good fit for them – not why you’re the #1 real estate agent in the area. Be specific to what you do!

What do you love about your work? Who are the clients you want to help? What are your goals as an agent? Talk about the people you’ve helped purchase or sell homes – be specific here. Are they retirees? First-time homebuyers? Newlyweds?

Set Yourself Apart

It’s important to be relatable. Talk about something quirky or unique about you – maybe your favorite sports team, or your favorite hobby outside of work. Do you have a weird talent? Show potential clients that you are more than a real estate agent – you can be someone they connect with as they go on to purchase their dream home.

You are your brand – so don’t be afraid to use your voice!

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