Millennial homebuyers and sellers are constantly connected and communicating through the latest technology. For many of them, buying or selling a home is a first and can be scary, so communicating with them on a level they’re comfortable with can help build trust and calm those fears.
Be an Expert
Millennials value people who know what they’re talking about. They expect you to guide them through the process with your expert market knowledge. Setting expectations early builds trust and makes your clients feel comfortable.
Create a solid branding strategy. With so many different options to choose from and not much knowledge about the process, clients are highly likely to pick the brand that they’re familiar with and sets itself apart from the competition. Utilize social media to grow your brand and connect with leads.
Make things easy and convenient for your clients by offering digital versions of documents. Allowing them to fill documents and forms out online saves time, paper, ink and reduces the chances for errors.
Be available, be proactive and be quick. Millennials are used to instant gratification and aren’t so much into phone calls as they are texting. Follow up through either text messaging or email to communicate quickly and to let them know you’re there for them.
Connect with your local Alliance Title representative to see how we make communication convenient for your clients!