To remain relevant in today’s social media environment, Cedric Jackson with Realty Biz News recommends that every agent should add a human element to their social media strategy. According to Jackson, humanizing your content helps to build trust and engagement with your target audience.
Implementing humanized content can also boost your brand and, potentially, your sales. Similar to word-of-mouth advertising, your social media followers who share your content with their friends or family can help give your brand a perception of reputability and trustworthiness. This can go a long way as opposed to using ads alone.
Jackson also encourages developing relationships with prominent figures in your community that can help advocate your brand. Read more at http://bit.ly/22u7ZIc.