Customer Service – Creating a Competitive Advantage and Adding Customer Value

As real estate professionals, there are many avenues we can take in creating a competitive advantage that sets us apart from our competition. Unlike in the retail industry, where products and goods are tangible, the services industry offers intangible goods in the form of information, assistance, and guidance. Thus, one of the best ways to set our services apart from our competition, while adding value for our customers, lies in the way we approach customer service.

John Boe explains that, “Developing the habit of going the extra mile and rendering service above and beyond your customer’s expectations is a smart business decision that pays big dividends. Going the extra mile enhances customer loyalty, increases sales, and promotes positive word-of-mouth advertising within your marketplace. One happy customer who is given exceptional service can influence more prospects to do business with you than $10,000 worth of traditional advertising.”

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