Marketing Tips to Attract Millennial Homebuyers

For the fourth-consecutive year, millennials have dominated the share of homebuyers in the housing market. This demographic has a strong interest in homeownership, and experts anticipate the number of millennials entering the housing market to continue growing. As a real estate professional, how do you position yourself to attract these potential clients? shares 3 tips you can begin using now to get your brand out in front of millennials to start winning them over. From gaining positive client reviews on Yelp to building your online presence, RISMedia touches on what millennials expect from real estate professionals and where they are looking. Read more at

Meet Our Meridian, Idaho Branch

Back row, left to right: Kelsey Wartman, Sheila Jamison, Ben Thomas, Bret Cherry, Michelle Turner & Erica Lawrence. Front row, left to right: Kauri Moll, Reana Garcia, Jessica Lins & Brittany Guettermann.


In every sense of the word, Alliance Title’s Meridian branch is a team. Making sure that their clients’ needs are always met is important to each of them, so when one of them needs help, everyone steps up to lend a hand. In addition to their effective teamwork, the Meridian team shares 128 years of combined title and escrow experience, which affords their clients outstanding and consistent customer care.

The Meridian team loves the community they serve, and giving back is one of the ways they show their gratitude for the support and loyalty they receive. Anytime they host an event, whether it is an open house or a charitable poker tournament, the proceeds they collect benefit the Boys and Girls Club of Ada County. Several of the team members have even volunteered at the non-profit’s facility in Meridian.

Another way this team supports their community is by participating in Alliance Title’s annual companywide food drive. During the month of October, the Meridian team collects food donations at their office to benefit The Idaho Foodbank. They also host a bowling tournament with a raffle to boost their donations.

Many of their clients support the same philanthropic organizations as the Meridian team. Not only do they enjoy working with their clients at the closing table, but they feel it is an honor to work beside them within the community. Whether it’s when their clients show up to their bowling tournament or members of the Meridian team showing up at their clients’ silent auctions, they love partnering to make their community even better!

For some of our team members, serving extends beyond the office and even the city limits. Several members of the Meridian team have immediate family members who have served in the military. Among them are Sheila Jamison’s son and Brittany Guetterman’s husband.

When they aren’t working hard in the office or making a difference in their city, all of Meridian’s team members enjoy spending time in the great outdoors. From fly fishing to camping to hiking and biking, the Meridian team can be found outside taking in all that Idaho has to offer. In fact, the team had their first annual rafting trip together in 2016. With a few other Alliance Title employees from the Boise Valley, the team came together on a Saturday for a half day trip down the Payette River. They all enjoyed the experience so much that they decided to make it a yearly excursion.

The Meridian, Idaho branch welcomes the opportunity to provide title and escrow services for your next real estate transaction!

Phone: 208-846-8558

Fax: 208-855-9688


Address: 2965 E Tarpon Dr., Ste. 180, Meridian, ID 83642

Did you know that 96%* of our customers rated their overall closing experience with us as good or excellent?

Here is what else our customers are saying…

Great experience with Alliance. – Darrell & Ardis C.

The closing process was a fun experience. Thanks for having confidence in me. – Marie P.

Great experience! Great closing with the Vice President and Manager in your Pocatello office! – Roger R.

This was a challenge closing because of a change in lenders, an additional buyer was added, remote signing, etc., but Alliance Title hung in there with us all! Thanks! – G. & Joyce M.

Everyone at Alliance was nice and got me through without problems, which was great! I appreciated Kauri Moll’s help immensely. She was very knowledgeable and made the whole process much easier. – Dariush H.

Very good experience. Top notch every step of the way. Couldn’t be more satisfied. – Brent & Laura K.

Pam Pearson was an absolute delight to work with! She answered all of our questions thoroughly and professionally and even provided information we hadn’t thought to ask. Very pleased with the experience. – David & Teri L.

Thanks for an awesome experience! – Shane & Danielle M.

Thanks for your help with our transaction. The staff was very personable, professional, and helpful. We hope to use you folks again in a few weeks when our house sells. – Rickey & Lisa L.

*Based on customer satisfaction survey responses.

Employee Spotlight – Curtice Smith

Curtice Smith, Title Department Manager – Pocatello, ID

Curtice Smith is originally from Arizona where he started his career path in the title insurance industry in 1997. He joined Alliance Title’s Pocatello team in 2006. While he has been with our company, he has transitioned through several roles in escrow and title. Currently, he works as the Title Department Manager and he is one of Alliance’s Servicing Title Officers.

Every day, Curtice draws on his 20+ years of industry experience to provide an outstanding customer service experience for all things title-related. Whether it is a property profile, a challenging access issue, or dealing with estates, corporate entities or trusts, Curtice ensures that our customers are armed with the information they need to make educated decisions about their transactions.

Service is Curtice’s favorite Alliance core value. You can watch his eyes light up in anticipation when there is an occasion to research solutions for a challenging real estate transaction. He said, “Every day presents an opportunity to learn a new aspect of the industry. It feels great when I’m able to successfully navigate a customer’s needs and not only provide them with what they expect, but also wow them by providing something extra.”

“Maintain an even strain” is Curtice’s favorite quote from the movie The Right Stuff.

Away from the office, Curtice can be found in one of two places: in the woods or in the gym. He has a passion for the outdoors and for passing on family traditions and the love of nature to his two children. When he is not outside pursuing hobbies with his kids, Curtice spends time training and coaching youth and adult teams in wrestling, judo, and Brazilian jiu-jitsu.

Your Life Will Change Over Time. Your Peace of Mind Never Will.

Whether you are putting down roots or you are about to enjoy your golden years, owning a home can be a center of security for you and your family. Undoubtedly life will bring changes along the way, but the protection afforded in an owner’s title insurance policy will remain the same.

As long as you own your home, owner’s title insurance protects your property rights. Now that’s peace of mind every homebuyer deserves. If you are buying a home, ask an ALTA member like Alliance Title for more information or visit

All publications of the American Land Title Association are copyrighted and are reference herein by specific permission from the American Land Title Association (ALTA).

How to Assist Your Senior in Having a Stress Free Move

Moving is a tough process for any person, at any age, but for those with declining physical abilities, moving becomes even more challenging. Whether your senior is moving into a smaller apartment or going to live in an assisted living facility, the best way to ensure a smooth transition is to have a hands-on approach to help them through the process. Here are a few ways you can eliminate physical and emotional trauma on moving day.

Hire movers or enlist family members to help

Because of the fragile nature of a senior’s body, it would be wise to not have them involved in the lifting and moving process. If they have limited mobility or fragile bones, one wrong move can land them in the hospital. Prepare ahead of time to find out the best way to move their belongings. If you will be hiring movers, work with them closely to make sure the necessary medical supplies and equipment stay easily accessible and do not become damaged during the move.

Organizations such as the National Association of Senior Move Managers pride themselves in specializing in the relocation of older adults. Senior Move Managers take all of the work off your hands because they pack up your senior’s old home and design a customized plan for the new home that will allow your senior to visualize how their new home will look. These managers also unpack and set up the new home, leaving it turnkey ready.

Enlisting family members and friends is also an effective way to help your senior move and it is also cost efficient! Remember that this move will be emotionally taxing on your loved one so having lots of familiar faces around to help with the move will be a welcomed experience. Your senior may have a hard time parting with some old belongings or leaving their home in general so it’s imperative that you and anyone else assisting with the move display a positive attitude. Find a balance between supporting them through their anxieties while encouraging them to be excited about their new home! Try not to rush them in the packing process, and take the time to reminisce and reflect with them while you are deciding what will be kept and what will be disposed. The gentler you are, the more receptive they will be toward the moving process.

When you are packing, be sure to have an easily accessible suitcase with all of their immediate needs such as prescriptions, eyeglasses, clothes and toiletries. This will eliminate having to dig through various boxes after moving into the new place. It will also ease your senior’s anxieties if they know exactly where their most important belongings are.

Make the new place feel homey

One of the hardest things for a senior to do is leave what has become familiar to them. Being outside of their comfort zone may be met with resistance, so it’s best to pull out a few of their favorite things and have them on display when they arrive in the new place. Because recognition is a key factor in dealing with seniors, the more familiar pieces are in their view, the more comfortable they will become. Allow them to decorate how they wish because it is very important to empower them and let them make decisions for their new home. Keep in mind that the transition into their new home will be a lot smoother and less traumatic if the space has a few memory sparks in view.

Although your senior may be sad about moving into a new place, with encouragement and patience on your end, they can begin to look forward to this new experience. Making the moving process as stress free (and inexpensive) as possible not only makes the transition easier, it also makes more time for bonding and creating more memories!

Guest blogger submission courtesy of Jim Vogel of

Employee Spotlight – David Gomez

David Gomez, Title Officer – Lewiston, ID

Title Officer David Gomez has been a big part of our Alliance Title team in Lewiston, Idaho for 13 years. Among his many responsibilities, David performs title examinations, executes recordings, creates profiles and answers all sorts of interesting title questions. What he enjoys the most about what he does is helping and being part of what is most likely the biggest transaction for his customers.

Teamwork is David’s favorite Alliance Title core value. He said, “Being able to work together building strong relationships within our company and community is the reason we are invested.”

David’s wife is the person he admires the most. He explained, “She is the smartest and most perfect person I know, and as an educator she has been helping kids for the past 20 years.”

Outside of the office, David loves anything to do with sports and traveling with his family. He especially revels in watching his 14 and 12-year old boys.

“Life isn’t fair” is a saying that David enjoys using as his favorite comeback to his boys when something doesn’t go their way.

It’s About Your Convenience

Your time is valuable. Searching high and low for the quality resources and services you need is a time-consuming process. One of the ways Alliance Title helps make running your business more convenient is by giving you an easy to use marketing solution.

Make your business and listings stand out with our Marketing Resource Center*:

  • Create professional marketing materials with premade templates, a graphic design tool, or upload your own designs
  • Import listing data from the local MLS or from tax records**
  • Design PermaFlyers™, brochures, door hangers, greeting cards, custom flyers and postcards for print
  • Develop WebFlyers™ that can be shared electronically via your blog, social media, email, or on Craigslist
  • Connect with your sphere weekly, monthly, or seasonally with local upcoming event reminder postcards**

Contact your Alliance Title representative to get access to the handy marketing tools that can set your brand apart from the competition!

*Alliance Advantage website login required.  **Where available.
Note: Customer pays directly for all fees associated with using the Marketing Resource Center.

The FAQs of Title Insurance for Homebuyers

For most of us, a home is the largest investment we’ll make in our lives. To buy with confidence, get owner’s title insurance. It’s the smart way to protect your property from legal claims. To help you understand how owner’s title insurance works, here are answers to common questions.

What is title?

Title is your right to own or use your property. Title also establishes any limitations on those rights.

What is a title search?

A title search is an early step in the home buying process to uncover issues that could limit your rights to the property. If a title issue is discovered, most often your title professional at Alliance Title will take care of it without you even knowing. After the title search is complete, Alliance Title can provide a title insurance policy.

What is title insurance?

If you’re buying a home, title insurance is a policy that protects your investment and property rights.

There are two different types of title insurance: an owner’s policy and a lender’s policy.

  1. An owner’s policy is the best way to protect your property rights. Either the buyer or seller may pay for this policy. Ask your title professional how it’s handled in your area.
  2. A lender’s policy is usually required by the lender and only protects the lender’s financial interests. The buyer typically pays for this policy, but that varies depending on geography. Ask your title professional how it’s handled in your area.

Why should I purchase owner’s title insurance?

Owner’s title insurance protects your investment in your property from certain future legal claims regarding ownership of your property. For a one-time fee, you and your heirs* receive coverage for as long as you own your home. The owner’s policy also covers potential legal fees and court costs for settling claims covered by your policy.

What does owner’s title insurance cover?

Sometimes undiscoverable defects can come up after the title search. Under an owner’s title insurance policy, you are protected against certain undiscovered errors in the title.

Title issues include unknown:

  • Outstanding mortgages and judgments, or a lien against the property because the seller has not paid their taxes
  • Pending legal action against the property that could affect you
  • Unknown heir of a previous owner who is claiming ownership of the property

Unforeseeable title claims include:

  • Forgery: making a false document
    • For example, the seller misrepresents the identity of the person who sold the property.
  • Fraud: deception to achieve unfair gain
    • For example, someone steals your identity and either sells your house without your knowledge or consent, or takes out a second mortgage on the property and walks away with the money.
  • Clerical error: inconsistent paperwork and historical records
    • For example, an unforeseeable discrepancy in the property or fence line can cause confusion in ownership rights.

What does owner’s title insurance cost?

The one-time payment for owner’s title insurance is low relative to the value of your home. A typical title insurance policy costs around 0.5% of the home’s purchase price.

How long am I covered?

Your owner’s insurance policy lasts for as long as you or your heirs* own your property. Your life will change over time, but your peace of mind never will.

What happens at closing?

Closing is the final step in executing the home buying transaction. It is the process that allows the transfer of ownership to occur. Upon completion of the closing process, you get the keys to your home!

Where can I get more information?

The American Land Title Association helps educate homebuyers like you about title insurance so you can protect your property rights. Check out to learn more about title insurance and the home closing process.

*This blog offers a brief description of insurance coverages, products and services and is meant for informational purposes only. Actual coverages may vary by state, company or locality. You may not be eligible for all of the insurance products, coverages or services described in this blog. For exact terms, conditions, exclusions, and limitations, please contact your local Alliance Title branch.

All publications of the American Land Title Association (ALTA) are copyrighted and are reference herein by specific permission from the American Land Title Association.

Tips for a Smooth Transaction

At Alliance Title, we take pride in providing the best overall closing experience for our agents, lenders and their customers. To help make your next transaction as smooth as possible, review these useful tips.

Provide the following to your escrow team:

  • The completed and signed Earnest Money Agreement (EMA). (Be sure the EMA is legible.)
  • All addendums to the EMA.
  • A commission verification form.
  • Phone numbers, email addresses and/or fax numbers for your clients and/or the lender they are using.
  • Any additional insight or information regarding your client(s) that may help make the process go smoothly the day of closing, such as your client(s) need for a translator; they are visually, audibly, or physically impaired; require separate signings due to an unamicable divorce scenario, etc.
  • Homeowners’ association contact information.

Other suggestions:

  • Carefully review the title commitment. Should you have questions or concerns regarding the document, contact your escrow team right away.
  • Encourage the seller to:
    • Provide payoff authorizations promptly.
    • Review their state withholding requirements with their accountant (if applicable).
  • Encourage the buyer to:
    • Shop for the best homeowner’s insurance rates and options promptly.
    • Notify your escrow team immediately should an issue or problem arise before the closing date.

Always remember that while we do everything we can to ensure that your clients have the best overall closing experience with Alliance Title, your escrow team is a neutral third party and cannot represent the buyer or seller or negotiate on their behalf.