While home values rose 3.54% year over year, the index shows
that on a month-over-month basis, the Midwest was the only region with home
value growth with a .47% gain.
Appraisals, as most homebuyers and sellers know, can be an
emotional roller coaster; either the appraisal comes in too low or too high –
but as of now, it looks like it’s meeting in the middle of buyer and seller
Bill Banfield, Quicken Loans EVP of Capital Markets, explains, “[…]appraisals are not likely to cause much of a disruption in the mortgage process. This is, however, a reminder to homeowners that they should always keep an eye on the home sales around them to get a realistic gauge of their home value before estimating what it could be.”
While we all know keywords are pivotal to help your real estate website track well on Google, it might be surprising to learn about voice searches.
With smartphones, any consumer can ask their phone a question by voice instead of typing it in. ComScore has predicted that by 2020, 50% of all searches will be via voice and 30% of searches will take place without a screen.
That’s some news.
So it’s important that you tweak your blog to work within
these lines – because, after all, we don’t talk the same way as we type.
Voice search: How old is Tom Cruise?
Text search: Tom Cruise age
You’ll want to organize your website and blog posts to fit
voice search as well as text search –
Google’s Answer Featured
Incorporate question keyword phrases into your blog writing
and website copy. Think mostly about common questions being asked in your field
– “How to save for a down payment,” or “how to find a real estate agent” – and
tailor your content to those questions using those specific keywords.
Putting this in place will greatly help with ranking for Google’s answer featured snippet. Voice assistants can easily pull from these to answer questions – but you’ll want to write answers that are concise and straight-to-the-point.
Your titles for these blog posts should also include keywords
like “how,” “what,” and “where” so Google understands that you’re answering a
With 39% of voice search queries about local business
information, implementing more of your SEO voice search recognition will be
Make sure that your business page is current and has the
correct address and contact information listed.
Voice searches, while still very prevalent, are still in the
works when it comes to SEO and Google rankings. As voice rankings continue to
progress, monitor any new information published – Google Analytics is a great
way to stay informed; it breaks down how your
audience is using their mobile devices, which can show you how you need to
invest when updating your SEO.
Our newest employee spotlight goes to Title Officer, Melanie
Morrison! Having been with the Idaho Falls, Idaho branch for the past 16
months, Melanie has enjoyed working with customers and has strived to provide
them with great customer service by delivering an accurate, timely product.
Melanie examines, searches, and services orders, as well as
assists with Recording and Policy Set-up.
Of the Alliance Core Values, “Integrity” is Melanie’s favorite pick. She explains, “I believe it is important to always do the right thing. It is important to be able to work and make choices independently that will have a positive influence and reflection on the company. This is important to our work ethic as well as in how we treat our customers and co-workers.”
Outside the office, Melanie and her family enjoy camping,
boating, and having barbecues together. You might also spot Melanie baking,
cake decorating, sewing, or traveling with her youngest daughter for dance competitions.
Melanie loves to spend time with her five children, her
son-in-law, and daughter-in-law. She’s also incredibly excited and looking
forward to making memories with her first granddaughter to be born this August!
When asked about her favorite quote, Melanie recites, “It’s
not about what happened to you, it’s about how you handle it.” Melanie believes
that “we all have difficult things that are thrown at us at different times in
our lives. I believe that it is important to try to remain positive and to
focus on the blessings we have in our lives.”
Now that you’ve gotten to know Melanie a little more, stop by Alliance Title’s Idaho Falls branch and write them in on your next transaction! Melanie looks forward to helping make your home closing a smooth and positive experience.
Listing pictures are the first thing buyers see online – these
images could potentially make or break a sale. So what photos are the best to
Professional photos will enhance your listings – these
photographers will know how to angle photos, fix the color tones, and really
enhance the feel of the home.
Homes professionally photographed with a high-performance Digital Single-Lens Reflex (DSLR) camera sell quicker and for thousands of dollars more than homes shot with an amateur camera – for example, homes listed between $200,000 and $1 million sold for $3,400 to $11,200 more than their list prices when professionally photographed.
Redfin’s national photography manager, Drew Larrigan,
explains: “The number one thing people get wrong with listing photography is
having the mindset that anyone can do it and deliver a beautiful photo. There
is a lot of behind-the-scenes work you don’t see, capturing layers of High
Dynamic Range (HDR) images to create one beautiful shot.”
Redfin Chief Economist, Daryl Fairweather, explains: “It’s
critical to price your home to sell from the start; fair or not, buyers judge a
home by how many days it has been on the market.”
The survey found that when a home is listed and is viewed by
100 buyers online its first day, it receives an average of just 17 views per
day after 30 days on the market. The day of a price drop raises to 29 views;
the day after a price drop has an average of 18 views.
Dropping the price on a home would theoretically bring in more activity, as it might become more affordable to a larger portion of home shoppers – however, it seems as though a price drop means bad news to potential homeowners.
Just like when it comes to comparison-shopping for your
coffee machine on Amazon, it’s important that you do the same for your
A new study from Lending Tree found that comparing mortgage
rates could equal a median lifetime savings of $40,959 in interest on a
$300,000 loan. That’s a lot of cash.
But shopping around for mortgages can be intimidating –
here’s how to do it:
Begin Shopping Early
Don’t wait until the last possible moment when you have
deadlines coming up – this will cause you to jump on the first offer before you
really have a chance to read through the fine print. Shop around with three to
four different lenders before meeting with a real estate agent to have a better
idea of what you can borrow.
Interest rates are important, but a lot of consumers forget
about the fees. You’ll want to figure out the monthly payment you’ll be
comfortable making; while a lender offering a 4.2% interest rate seems better
than the other offering 4.5%, the lower lender might have higher overall fees.
Origination fees – also called an underwriter fee or
processing fee – is another cost that will vary from lender to lender. Once you
have the loan estimate, you should be able to view the breakdown of these fees.
You can also ask each lender for an official written loan estimate of rates and
Lock your Rate
After you have your home under contract, you’ll want to
double check with the lenders you’ve previously talked with to see if any of
their terms have changed (remember, mortgage rates change frequently). Once you
have decided on the lender you want to go through, ask them to lock the best
interest rate that works for you, so you’ll avoid any changes that might happen
while the loan is being underwritten.
Lenders will look at your credit score history – understand
where you fall in this range. The higher the credit score, the more buying and
bargaining power you will have.
Our Title Officer III and North Region Production Manager,
Autumn Cannon, is our newest Alliance Title Employee Spotlight! Our Coeur
d’Alene branch has been lucky to have her these past 14 years.
Autumn searches, examines, and services files for Kootenai and
Shoshone Counties. She also manages the day-to-day title production for the
North Idaho and Montana branches – needless to say, she’s quite the busy bee.
Autumn truly enjoys the people she works with and the sense of accomplishment
that each day brings.
Of the Alliance Core Values, “Teamwork” is Autumn’s top choice. She explains, “It takes the entire team to facilitate a successful transaction from beginning to end. Alone we would fail, but together we can accomplish anything!”
Continuing the theme of teamwork, Autumn also explains how
she appreciates her coworkers: “I admire the team that I work with, and my
manager, Jack Wheir, for ‘putting up’ with every one of us!”
When she’s not working hard in the office, Autumn loves
spending quality time with her family – whether that’s through summer
barbecues, camping, fishing, or swimming.
Autumn’s favorite saying comes from Charles Swindoll: “The
longer I live, the more I realize the impact of attitude on life. It will make
or break a company, a church, a home. The remarkable thing is we have a choice
everyday regarding the attitude we will embrace for that day. We cannot change
our past, we cannot change the fact that people will act in a certain way. I am
convinced that life is 10% what happens to me and 90% how I react to it.” Autumn
strongly believes that the last sentence really explains it all.
Now that you’ve gotten to know Autumn a little more, stop by
Alliance Title’s Coeur d’Alene branch and write them in on your next
transaction! Autumn looks forward to helping make your home closing a smooth
and positive experience.
While vacant homes allow for easier access for potential
buyers to view the listing, these empty spaces seem to be a reason for buyers
not to rush on placing a bid on the home. Redfin also suggests that sellers who
are in a position to own a vacant home for sale might not be as motivated to
receive a higher price as sellers who might need the cash from their sale in
order to purchase another home.
Vacant homes, while allowing potential buyers to picture
their own personal touches, might seem intimidating to buyers; clients might
not be able to envision how the space could be utilized. However, if a home is
still currently occupied, the sale will depend on what type of furniture is
still in the home.
Redfin agent, Billie Hermerson, explains: “If a home is
occupied and the furniture is up to date and fits in the space, it has a
positive impact on a potential buyer’s perception of the home and they may pay
more than if the home were vacant. But if a seller’s furnishings are dated,
dark, or too large for the space, buyers may offer less.”
Other options include staging companies, or setting up a
virtual staging online.
Alliance Title’s Eagle, Idaho branch employees pride themselves on working together to answer every phone call and email in a timely manner. They understand that communication during a real estate transaction is extremely important and most often, time sensitive. The team aligns themselves with Alliance’s core belief, that our mission is to close real estate transactions timely and efficiently. Responding quickly with accurate information is one of the many ways the team goes about helping customers close their home purchase or sale.
In addition to effective teamwork, the Eagle team shares approximately 86 years of combined title and escrow knowledge, which affords clients an accurate and efficient customer service experience.
Eagle team loves their community and enjoys giving back by participating in
various local events. Every year they continue to grow their contribution
to the companywide food drive ‘Closing the Hunger Gap’. For this
initiative, during the month of October, the Eagle team and branches throughout
Idaho, Washington, and Montana team up with their local food banks to collect
non-perishable food items and funds to help end hunger. They are
passionate about participating and are honored to collaborate with the Idaho
In addition to serving the local community, the Eagle
team is proud to have two members who have served our country in the US
military: Escrow Officer, Tonya Reeves, US Navy and Branch Administrative
Assistant, and Sharla Dudding, US Air Force. Team member, Kelsey Hathaway, has
a law degree.
When asked what the Eagle team loves most about their
customers, Kimberlie Blasius, Vice President and Escrow Manager, shared “Our
customers are loyal, dedicated professionals that we feel privileged to work alongside.
With the partnership between our customers and the outstanding Eagle
team, we are confident that we’ll get the closing to the finish line in an
efficient and professional manner.”
Outside of the office, you will find the Eagle office staff enjoying the great outdoors. They enjoy participating in all things ‘Idaho’ including theater, art, mountain biking, camping, four wheeling, and hunting. Ask them about their latest adventure next time you stop in to the office.