Practical Lead Generation Tips for New Agents

Target Market Meaning Consumer Targeting Direct To Audience

Like any new entrepreneur, growing your fledgling real estate business takes work, time and determination. It also takes implementing the right techniques to attract prospective customers, generate sales, and make your business grow.

Mark Mathis,’s General Manager of Agent and Broker Sales, shares four geo farming tips new agents should execute to be successful. From time blocking to building relationships through social media platforms, Mathis presents practical tidbits on how you can make the most of your time to generate leads. Read more at

Posted in Business News, Development, Eastern Idaho Business News, Mountain Home Business News, North Idaho Business News, Treasure Valley Business News

Employee Spotlight – Teri Patterson

Teri Patterson, Escrow Officer - Nampa, ID

Teri Patterson, Sr. Escrow Officer – Nampa, Idaho

Teri Patterson works as a Sr. Escrow Officer in Alliance Title’s Nampa, Idaho office. Prior to coming to Alliance in 2010, Teri had started her career in the escrow industry in 2002. When we asked her to describe her job duties, she exclaimed, “I do whatever it takes to get the job done!” Teri opens, processes, works up, closes and funds real estate transaction files. She also answers the phones, bakes cookies for their clients and customers, and runs commission checks to their real estate agent clients as needed.

What she enjoys the most about her job is trying to make everyone’s closing an enjoyable experience. Teri emphasized that she wants her clients and customers to trust her enough that they can relax and fun.

It is not surprise then that Teri’s favorite Alliance core values are trust and respect. She explained, “I love that my clients (real estate agents, lenders, builders, buyers and sellers) trust me to get the job done with honesty and thoroughness. I’m very picky about each and every file I close. I love feeling like I’m looking out for all parties involved in the file.”

The person Teri admires the most is former President of the United States Ronald Reagan. Teri said, “He was not afraid to speak his mind, but he did it with integrity. He tried so hard to do what was best and honorable for the United States.”

Outside of work, Teri’s family always comes first. She has 2 children and 3 grandchildren that she can never get enough of. Teri said she travels to Missouri to see her daughter and her family at least 3 times a year, and her grandchildren spend a couple of weeks each summer with their ‘Nani’ in Idaho. These are Teri’s favorite weeks all year. Her son and his family live locally, so Teri is able to spend time with his daughter more often.

Teri’s other interests include camping, riding her 4-wheeler, and working in her garden. She was recently honored to receive the Owyhee Garden of the Year award from the Owyhee Gardeners for her beautiful yard and garden. She also loves playing with her Border Collie cross who loves to catch her Frisbee.

“Get up, brush yourself off and get on with it” is Teri’s favorite saying. She explained, “I’ve stumbled a few times in life, but sitting around feeling sorry for yourself, whining about it or blaming someone else doesn’t help you learn the lesson. Every day is a lesson and some of our pitfalls lead to wonderful changes in our life if we just learn from it.”

Posted in Employee Spotlights

Meet Our Pocatello, Idaho Branch

Front row, left to right: Mari Tusch, Lisa Armijo, Kelci Crossley, and Curtice Smith. Back row, left to right: Libbie Calzada, Brandi Cook, Kellie Noesen, and Lisa Jones. Not pictured: Adriana Mendez, Megan Benedetti, and Melinda Marinelli.

Front row, left to right: Mari Tusch, Lisa Armijo, Kelci Crossley, and Curtice Smith. Back row, left to right: Libbie Calzada, Brandi Cook, Kellie Noesen, and Lisa Jones. Not pictured: Adriana Mendez, Megan Benedetti, and Melinda Marinelli.

For anyone who has ever visited or lived in Pocatello, Idaho, they can attest that there are treasures in and around the city. Some of the amenities within the city limits are museums, a zoo, an amphitheater, golf courses, various restaurants, and Idaho State University. Outside of the city, Pocatello is an outdoor lover’s dream. Based along the west side of the Rocky Mountains, the area surrounding the city teems with recreational activities such as hiking, boating, fishing, biking, and skiing.

When it comes to the housing market, Alliance Title’s Pocatello team is another treasure the city can tout. Serving both Bannock and Power Counties, this team stands out because of their renowned customer service. The 11 employees in the office have a collective 129 years of experience in the title and escrow industry. Everyone in the office works towards helping their clientele while continually demonstrating why our tagline stands true: “Yes, it matters where you close.”

The staff at Alliance Title loves their clients for their professionalism and loyalty. Many of their clients see the Pocatello team as their trusted advisors. They oftentimes try to encourage other real estate professionals to send their orders to Alliance Title because they know the service they will receive is second to none.

Outside of the office, the Pocatello team members enjoy active lifestyles. This group has campers, fishers, crafters, softball players, whitewater rafters, motorcycle enthusiasts, a gourmet chef, and a youth wrestling and martial arts coach. Giving back to the community is another big aspect for the members of the Pocatello team.

Business Development Representative Lisa Armijo was recognized by Valley Pride as a ‘Black Belt Volunteer’ for her years of community service. Likewise, Vice President and General Manager Mari Tusch received the Colonel David Kirkpatrick Award for raising over $100,000 for the Bengal Athletic Scholarships. Since 2012, the Pocatello office has held a food drive to benefit The Idaho Foodbank. They will be hosting their 2016 food drive throughout the entire month of October.

The Pocatello, Idaho branch welcomes the opportunity to provide title and escrow services for your next real estate transaction!

Phone: 208-232-6163

Fax: 208-233-0212


Address: 2350 Via Caporatti, Pocatello, ID 83201

Posted in Branch Spotlights

Did you know that 93%* of our customers said they would use Alliance Title at their next closing?

Here is what else our customers are saying…

Great people, treat you very well. Very professional, thanks much. – John & Anne R.

All my contact was done by email and phone as I’m in California. They were extremely nice and efficient to work with. – Carol U.

Sarah Tennant is extremely professional and polite. She is very knowledgeable in her field and was a dream to work with. Buying a home can be a very stressful event and she went out of her way to explain everything without overwhelming the situation! I would recommend Alliance Title and especially Sarah Tennant to anyone with title or escrow needs! – Lauren S.

Jessica Crofts has been “over the top” helpful… She will be our “go to” gal moving forward! – Jeffrey M.

Pleasant and courteous staff, helpful and hardworking. – Matthew & Jennifer F.

I appreciate Alliance Title’s ability to get the documents completed and my signing date promptly after the paperwork came from the bank. They made the process a very positive experience. – Teresa C.

Very, very pleased. Very pleasant experience and handled extremely well. – Edward & Patricia B.

You served me well. – David & Diana C.

Tonya Reeves came in at 7 am so I could get my documents signed early! She was amazing! – Jennifer H.

We have been involved in about 10 real estate transactions in the last nine years. This last one was handled especially well. Our escrow officer was knowledgeable, articulate, and personable. – Robert & Sandra R.

Well done. Very fast. A nice experience. – Arno & Carolyn M.

Best experience ever! Our other closings with other companies were nightmares! – Robert G. & Mary S.

Went well! – Robert & Norma H.

Very positive experience. – Betty W.

Thanks for everything! You made it easy! – Glenda M.

*Based on customer satisfaction survey responses.

Posted in Alliance News, Human Interest

CFPB Proposes Mortgage Disclosure Rule Amendments – Seeks Comments

business people shaking hands make deal and sign contract

The Consumer Financial Protection Bureau (CFPB) has proposed four amendments to the Know Before You Owe mortgage disclosure rule. In particular, they are seeking comment from various stakeholders in regards to what consumer information is permissible to share between the lender and the third parties in a transaction. The CFPB stated, “The Bureau understands that it is usual, accepted, and appropriate for creditors and settlement agents to provide a closing disclosure to consumers, sellers, and their real estate brokers and other agents.”

In response to the latest amendments, the National Association of Realtors President Tom Salomone stated, “This is a significant victory that will help Realtors® continue to provide the expert service their clients have come to expect. We appreciate the CFPB’s willingness to reconsider the TRID-related challenges our members face and will continue to monitor the progress on this important issue in the months ahead.”

The CPFB has invited the public to comment on their proposed amendments by October 18, 2016 at which time they will carefully weigh the feedback they receive before finalizing the regulations. Learn more at

Posted in Business News, Eastern Idaho Business News, Monthly Marketing, Mountain Home Business News, North Idaho Business News, Treasure Valley Business News, Twin Falls Business News

June Data Shows that New Home Sales Boomed in the West


The US Census Bureau and US Department of Housing and Urban Development’s New Residential Sales in June 2016 press release showed an increase in new single-family home sales on a national level. Compared to May, new home sales grew by 3.5% and were 25.4% greater than in June 2015. The average sales price for new single-family homes was $358,200 and the median sales price was $306,700. Inventory was estimated at 4.9-month supply at the current sales pace.

In the West, new home sales made double-digit gains in June. On a month-over-month basis, new home sales grew by 10.9%, which was the highest out of all of the regions tracked by the Bureau. On a year-over-year basis, sales were 24.6% higher. To read the full press release, visit

Posted in Business News, Eastern Idaho Business News, Monthly Marketing, Mountain Home Business News, North Idaho Business News, Treasure Valley Business News, Twin Falls Business News

Boise and Nampa Named Best-Run Cities by WalletHub


As WalletHub points out in their latest “best of” articles, running a city is no easy feat. City leaders make essential decisions about taxes, budgets and operations that directly impact the quality of life for their residents. To determine which cities are the best-run, WalletHub ranked 150 of the largest cities in the United States on 25 key metrics such as safety, education, financial stability, and economy.

Coming in first place was Boise, Idaho. Not only was Boise one of the top 5 safest cities on WalletHub’s list, but Boise also ranked among the highest in financial stability. Ranking right behind Boise in second place was Nampa, Idaho. Out of all of the cities analyzed, Nampa was in the top 30 for financial stability and top 40 for safety. Read the full article at

Posted in Business News, Treasure Valley Business News

Upcoming Continuing Education Course – September 8th in Meridian, Idaho


An Overview of the Title and Escrow Process continuing education class, IREC course E0341, will be held September 8, 2016 from 8:30 am to 10:30 am at:

Alliance Title & Escrow
2965 E Tarpon Dr., Ste. 180
Meridian, ID 83642

The course is free and 2 CE elective credit hours will be offered. Seating is limited. To register, click here or contact your local Alliance Title & Escrow branch.

Posted in Alliance News, Development

Employee Spotlight – Becky Hughes

Becky Hughes, Escrow Officer - Mountain Home, Idaho

Becky Hughes, Escrow Officer – Mountain Home, Idaho

Escrow Officer Becky Hughes is located at Alliance Title’s Mountain Home, Idaho branch. She joined our team 5 ½ years ago, but she has worked as an Escrow Officer for over 18 years.

Becky is responsible for facilitating closings for residential and commercial sales and refinances. In addition to helping and mentoring our other Mountain Home Escrow Officer, Jamie Springer, Becky is active in marketing and maintaining Alliance’s visibility in their community. What she loves the most about her work is meeting new customers and helping to make each closing a relaxed and enjoyable experience.

Integrity is Becky’s favorite Alliance core value. She explained, “Without integrity, all is for naught. My parents taught me to always do the ‘right thing’, not because it is easy or benefits me, but simply because it is ‘right’.”

Her sister, Laura, is the person she admires the most. When asked why, Becky said, “Laura gives more than anyone I have ever met. No matter how little (time or money) she has, Laura always finds a way to give to those who need it.”

Outside of the office, Becky enjoys watching movies and relaxing at home with her husband, Terry, and their two cats, Tequila and Kahlua. She also likes being involved with local charities, especially the Chamber of Commerce’s Giving Tree project.

Becky’s favorite quote is by Francesca Reigler: “Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

Posted in Employee Spotlights

Idaho, Montana and Wyoming in the Top 10 Best States for Homeowners

USA map

SmartAsset released their 2016 rankings of the best states for homeowners. Analyzing data for 50 states, SmartAsset looked at housing affordability, property taxes, and median listing price per square foot. For the second year in a row, Wyoming has been ranked as the number 1 state for homebuyers due to their “relatively low property tax and low average closing costs.”

Idaho and Montana also ranked in SmartAsset’s top ten list. Idaho came in at number 3 despite having the highest home price appreciation. The State of Montana landed in 8th place because of its relatively low foreclosure rates and property taxes as well as its sparse population. Read more at

Posted in Business News, Eastern Idaho Business News, Mountain Home Business News, North Idaho Business News, Treasure Valley Business News, Twin Falls Business News